Negotiation Guide
Opening Offer
$39,581
Fair Price
$41,081
Walk Away Above
$41,563
- • Recent buyers paid ~$964 below MSRP
Price Breakdown
Est. Dealer Cost$37,841
Est. Invoice$39,102
Holdback (est.)$1,261
MSRP (Sticker)$42,045
Asking Price$41,128
Markup-$917
Est. Dealer Margin on This Car$3,288
Percentile47% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold724
Avg Markup-$964
Median Markup-$906
Best Deal-$1,713
Worst Deal-$426
% Sold Below MSRP100%
Avg Days to Sell35 days
Dealer Profile
Inventory254 vehicles
Avg Markup (All Models)-$827
Avg Markup (Sorento)-$873
% Below MSRP31%
Avg Days to Sell35 days
Avg Sold Markup-$839
Cheaper Sorento EX Inventory
Kia of Myrtle BeachMyrtle Beach, SC
-$1,870$42,92449d
Kia of San AngeloSan Angelo, TX
-$1,858$43,71749d
Kia of San AngeloSan Angelo, TX
-$1,837$43,61849d
Kia of San AngeloSan Angelo, TX
-$1,837$43,61849d
Hutchinson KiaMacon, GA
-$1,803$44,29149d
Ed Morse Kia RollaRolla, MO
-$1,783$43,36249d
Kia of San AngeloSan Angelo, TX
-$1,770$43,18549d
Ray Skillman Westside KiaIndianapolis, IN
-$1,770$43,01049d
Crain Kia of FayettevilleFayetteville, AR
-$1,732$43,10349d
Lou Sobh Kia of BrunswickBrunswick, GA
-$1,682$42,57849d