This Is Already a Great Deal
Opening Offer
$37,620
Asking Price
$38,783
Max Price
$38,783
- • Recent buyers paid ~$964 below MSRP
- • Asking price is already $223 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,973
Est. Invoice$37,172
Holdback (est.)$1,199
MSRP (Sticker)$39,970
Asking Price$38,783
Markup-$1,187
Est. Dealer Margin on This Car$2,810
Percentile23% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold724
Avg Markup-$964
Median Markup-$906
Best Deal-$1,713
Worst Deal-$426
% Sold Below MSRP100%
Avg Days to Sell35 days
Dealer Profile
Inventory472 vehicles
Avg Markup (All Models)-$988
Avg Markup (Sorento)-$1,146
% Below MSRP32%
Avg Days to Sell38 days
Avg Sold Markup-$1,035
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