This Is Already a Great Deal
Opening Offer
$39,324
Asking Price
$40,540
Max Price
$40,540
- • Recent buyers paid ~$967 below MSRP
- • Asking price is already $303 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$37,629
Est. Invoice$38,883
Holdback (est.)$1,254
MSRP (Sticker)$41,810
Asking Price$40,540
Markup-$1,270
Est. Dealer Margin on This Car$2,911
Percentile13% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold631
Avg Markup-$967
Median Markup-$908
Best Deal-$1,713
Worst Deal-$426
% Sold Below MSRP100%
Avg Days to Sell33 days
Dealer Profile
Inventory316 vehicles
Avg Markup (All Models)-$1,287
Avg Markup (Sorento)-$1,306
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$1,344
Cheaper Sorento EX Inventory
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Kia of San AngeloSan Angelo, TX
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Crain Kia of FayettevilleFayetteville, AR
-$1,732$43,10348d
Lou Sobh Kia of BrunswickBrunswick, GA
-$1,682$42,57848d