This Is Already a Great Deal
Opening Offer
$38,976
Asking Price
$40,181
Max Price
$40,181
- • Recent buyers paid ~$967 below MSRP
- • Asking price is already $172 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$37,188
Est. Invoice$38,428
Holdback (est.)$1,240
MSRP (Sticker)$41,320
Asking Price$40,181
Markup-$1,139
Est. Dealer Margin on This Car$2,993
Percentile28% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold711
Avg Markup-$967
Median Markup-$908
Best Deal-$1,713
Worst Deal-$426
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory352 vehicles
Avg Markup (All Models)-$1,086
Avg Markup (Sorento)-$1,044
% Below MSRP100%
Avg Days to Sell19 days
Avg Sold Markup-$1,064
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