This Is Already a Great Deal
Opening Offer
$40,787
Asking Price
$42,048
Max Price
$42,048
- • Recent buyers paid ~$967 below MSRP
- • Sitting 47 days (avg 31) — extra leverage
- • Asking price is already $42 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$38,952
Est. Invoice$40,250
Holdback (est.)$1,298
MSRP (Sticker)$43,280
Asking Price$42,048
Markup-$1,232
Est. Dealer Margin on This Car$3,096
Percentile17% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold711
Avg Markup-$967
Median Markup-$908
Best Deal-$1,713
Worst Deal-$426
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory178 vehicles
Avg Markup (All Models)-$1,118
Avg Markup (Sorento)-$1,149
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$1,241
Cheaper Sorento EX Inventory
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Lou Sobh Kia of BrunswickBrunswick, GA
-$1,682$42,57847d