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Deal Sheet: 2026 Sorento EX
University Kia · Huntsville, AL · VIN: 5XYRH4JF5TG417896
This Is Already a Great Deal
Opening Offer
$38,391
Asking Price
$39,578
Max Price
$39,578
- • Recent buyers paid ~$967 below MSRP
- • Asking price is already $325 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,783
Est. Invoice$38,009
Holdback (est.)$1,226
MSRP (Sticker)$40,870
Asking Price$39,578
Markup-$1,292
Est. Dealer Margin on This Car$2,795
Percentile11% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold631
Avg Markup-$967
Median Markup-$908
Best Deal-$1,713
Worst Deal-$426
% Sold Below MSRP100%
Avg Days to Sell33 days
Dealer Profile
Inventory389 vehicles
Avg Markup (All Models)-$1,073
Avg Markup (Sorento)-$1,179
% Below MSRP100%
Avg Days to Sell16 days
Avg Sold Markup-$1,040
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