Negotiation Guide
Opening Offer
$37,536
Fair Price
$39,036
Walk Away Above
$39,518
- • Recent buyers paid ~$964 below MSRP
Price Breakdown
Est. Dealer Cost$36,000
Est. Invoice$37,200
Holdback (est.)$1,200
MSRP (Sticker)$40,000
Asking Price$39,275
Markup-$725
Est. Dealer Margin on This Car$3,275
Percentile69% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold724
Avg Markup-$964
Median Markup-$906
Best Deal-$1,713
Worst Deal-$426
% Sold Below MSRP100%
Avg Days to Sell35 days
Dealer Profile
Inventory128 vehicles
Avg Markup (All Models)-$726
Avg Markup (Sorento)-$697
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$687
Cheaper Sorento EX Inventory
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-$1,870$42,92449d
Kia of San AngeloSan Angelo, TX
-$1,858$43,71749d
Kia of San AngeloSan Angelo, TX
-$1,837$43,61849d
Kia of San AngeloSan Angelo, TX
-$1,837$43,61849d
Hutchinson KiaMacon, GA
-$1,803$44,29149d
Ed Morse Kia RollaRolla, MO
-$1,783$43,36249d
Kia of San AngeloSan Angelo, TX
-$1,770$43,18549d
Ray Skillman Westside KiaIndianapolis, IN
-$1,770$43,01049d
Crain Kia of FayettevilleFayetteville, AR
-$1,732$43,10349d
Lou Sobh Kia of BrunswickBrunswick, GA
-$1,682$42,57849d