Deal Sheet: 2026 Sorento EX

Ourisman Kia of Alexandria · Alexandria, VA · VIN: 5XYRH4JF4TG440490

Negotiation Guide

Opening Offer

$39,533

Fair Price

$41,033

Walk Away Above

$41,516

• Recent buyers paid ~$967 below MSRP

Price Breakdown

Est. Dealer Cost$37,800

Est. Invoice$39,060

Holdback (est.)$1,260

MSRP (Sticker)$42,000

Asking Price$41,091

Markup-$909

Est. Dealer Margin on This Car$3,291

Percentile47% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold631

Avg Markup-$967

Median Markup-$908

Best Deal-$1,713

Worst Deal-$426

% Sold Below MSRP100%

Avg Days to Sell33 days

Dealer Profile

Inventory338 vehicles

Avg Markup (All Models)-$771

Avg Markup (Sorento)-$778

% Below MSRP56%

Avg Days to Sell29 days

Avg Sold Markup-$858

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