Deal Sheet: 2026 Sorento EX

Southern Kia Virginia Beach · Virginia Beach, VA · VIN: 5XYRH4JF4TG407134

Negotiation Guide

Opening Offer

$39,998

Fair Price

$41,498

Walk Away Above

$41,981

• Recent buyers paid ~$967 below MSRP

Price Breakdown

Est. Dealer Cost$38,219

Est. Invoice$39,492

Holdback (est.)$1,274

MSRP (Sticker)$42,465

Asking Price$41,529

Markup-$936

Est. Dealer Margin on This Car$3,311

Percentile46% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold631

Avg Markup-$967

Median Markup-$908

Best Deal-$1,713

Worst Deal-$426

% Sold Below MSRP100%

Avg Days to Sell33 days

Dealer Profile

Inventory421 vehicles

Avg Markup (All Models)-$809

Avg Markup (Sorento)-$797

% Below MSRP45%

Avg Days to Sell26 days

Avg Sold Markup-$776

Cheaper Sorento EX Inventory

Kia of Myrtle BeachMyrtle Beach, SC

-$1,870$42,92448d

Kia of San AngeloSan Angelo, TX

-$1,858$43,71748d

Kia of San AngeloSan Angelo, TX

-$1,837$43,61848d

Kia of San AngeloSan Angelo, TX

-$1,837$43,61848d

Hutchinson KiaMacon, GA

-$1,803$44,29148d

Ed Morse Kia RollaRolla, MO

-$1,783$43,36248d

Kia of San AngeloSan Angelo, TX

-$1,770$43,18548d

Ray Skillman Westside KiaIndianapolis, IN

-$1,770$43,01048d

Crain Kia of FayettevilleFayetteville, AR

-$1,732$43,10348d

Lou Sobh Kia of BrunswickBrunswick, GA

-$1,682$42,57848d