Negotiation Guide
Opening Offer
$40,058
Fair Price
$41,558
Walk Away Above
$42,151
- • Recent buyers paid ~$967 below MSRP
- • Sitting 47 days (avg 31) — extra leverage
Price Breakdown
Est. Dealer Cost$38,471
Est. Invoice$39,753
Holdback (est.)$1,282
MSRP (Sticker)$42,745
Asking Price$41,604
Markup-$1,141
Est. Dealer Margin on This Car$3,134
Percentile28% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold711
Avg Markup-$967
Median Markup-$908
Best Deal-$1,713
Worst Deal-$426
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory260 vehicles
Avg Markup (All Models)-$1,245
Avg Markup (Sorento)-$1,188
% Below MSRP100%
Avg Days to Sell25 days
Avg Sold Markup-$1,159
Cheaper Sorento EX Inventory
Kia of Myrtle BeachMyrtle Beach, SC
-$1,870$42,92447d
Kia of San AngeloSan Angelo, TX
-$1,858$43,71747d
Kia of San AngeloSan Angelo, TX
-$1,837$43,61847d
Kia of San AngeloSan Angelo, TX
-$1,837$43,61847d
Hutchinson KiaMacon, GA
-$1,803$44,29147d
Ed Morse Kia RollaRolla, MO
-$1,783$43,36247d
Kia of San AngeloSan Angelo, TX
-$1,770$43,18547d
Ray Skillman Westside KiaIndianapolis, IN
-$1,770$43,01047d
Crain Kia of FayettevilleFayetteville, AR
-$1,732$43,10347d
Lou Sobh Kia of BrunswickBrunswick, GA
-$1,682$42,57847d