This Is Already a Great Deal
Opening Offer
$39,886
Asking Price
$41,120
Max Price
$41,120
- • Recent buyers paid ~$967 below MSRP
- • Asking price is already $133 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$37,998
Est. Invoice$39,265
Holdback (est.)$1,267
MSRP (Sticker)$42,220
Asking Price$41,120
Markup-$1,100
Est. Dealer Margin on This Car$3,122
Percentile34% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold631
Avg Markup-$967
Median Markup-$908
Best Deal-$1,713
Worst Deal-$426
% Sold Below MSRP100%
Avg Days to Sell33 days
Dealer Profile
Inventory306 vehicles
Avg Markup (All Models)-$1,143
Avg Markup (Sorento)-$1,116
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$1,121
Cheaper Sorento EX Inventory
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Lou Sobh Kia of BrunswickBrunswick, GA
-$1,682$42,57848d