This Is Already a Great Deal
Opening Offer
$39,477
Asking Price
$40,698
Max Price
$40,698
- • Recent buyers paid ~$965 below MSRP
- • Asking price is already $337 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$37,800
Est. Invoice$39,060
Holdback (est.)$1,260
MSRP (Sticker)$42,000
Asking Price$40,698
Markup-$1,302
Est. Dealer Margin on This Car$2,898
Percentile9% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold724
Avg Markup-$965
Median Markup-$905
Best Deal-$1,713
Worst Deal-$426
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory340 vehicles
Avg Markup (All Models)-$1,187
Avg Markup (Sorento)-$1,307
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$1,326
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-$1,682$42,57851d