This Is Already a Great Deal
Opening Offer
$37,644
Asking Price
$38,808
Max Price
$38,808
- • Recent buyers paid ~$967 below MSRP
- • Sitting 47 days (avg 31) — extra leverage
- • Asking price is already $19 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,000
Est. Invoice$37,200
Holdback (est.)$1,200
MSRP (Sticker)$40,000
Asking Price$38,808
Markup-$1,192
Est. Dealer Margin on This Car$2,808
Percentile23% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold711
Avg Markup-$967
Median Markup-$908
Best Deal-$1,713
Worst Deal-$426
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory395 vehicles
Avg Markup (All Models)-$1,150
Avg Markup (Sorento)-$1,162
% Below MSRP63%
Avg Days to Sell31 days
Avg Sold Markup-$1,207
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