Negotiation Guide
Opening Offer
$31,938
Fair Price
$33,438
Walk Away Above
$33,891
- • Recent buyers paid ~$701 below MSRP
- • Sitting 48 days (avg 30) — extra leverage
Price Breakdown
Est. Dealer Cost$30,911
Est. Invoice$31,941
Holdback (est.)$1,030
MSRP (Sticker)$34,345
Asking Price$33,461
Markup-$884
Est. Dealer Margin on This Car$2,551
Percentile17% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold855
Avg Markup-$701
Median Markup-$688
Best Deal-$1,382
Worst Deal-$332
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory213 vehicles
Avg Markup (All Models)-$959
Avg Markup (Sorento)-$1,008
% Below MSRP68%
Avg Days to Sell30 days
Avg Sold Markup-$952
Cheaper Sorento LX Inventory
Jenkins Kia of GainesvilleGainesville, FL
-$1,527$35,73848d
Enterprise KiaEnterprise, AL
-$1,382$35,03848d
Performance KiaMoosic, PA
-$1,380$35,33441d
Findlay KiaLas Vegas, NV
-$1,380$35,32948d
Kia AutosportColumbus, GA
-$1,370$35,28948d
Dutch Miller KiaSouth Charleston, WV
-$1,290$35,75525d
Hutchinson Kia of AlbanyAlbany, GA
-$1,257$34,14348d
Rusty Wallace KiaLouisville, TN
-$1,254$35,29625d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,245$34,04548d
Hutchinson KiaMacon, GA
-$1,232$35,18848d