Negotiation Guide
Opening Offer
$31,994
Fair Price
$33,494
Walk Away Above
$33,962
- • Recent buyers paid ~$703 below MSRP
- • Sitting 47 days (avg 28) — extra leverage
Price Breakdown
Est. Dealer Cost$30,987
Est. Invoice$32,020
Holdback (est.)$1,033
MSRP (Sticker)$34,430
Asking Price$33,528
Markup-$902
Est. Dealer Margin on This Car$2,541
Percentile13% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold999
Avg Markup-$703
Median Markup-$688
Best Deal-$1,382
Worst Deal-$332
% Sold Below MSRP100%
Avg Days to Sell28 days
Dealer Profile
Inventory121 vehicles
Avg Markup (All Models)-$1,157
Avg Markup (Sorento)-$1,144
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$1,243
Cheaper Sorento LX Inventory
Jenkins Kia of GainesvilleGainesville, FL
-$1,527$35,73847d
Enterprise KiaEnterprise, AL
-$1,382$35,03847d
Performance KiaMoosic, PA
-$1,380$35,33440d
Findlay KiaLas Vegas, NV
-$1,380$35,32947d
Kia AutosportColumbus, GA
-$1,370$35,28947d
Dutch Miller KiaSouth Charleston, WV
-$1,290$35,75524d
Hutchinson Kia of AlbanyAlbany, GA
-$1,257$34,14347d
Rusty Wallace KiaLouisville, TN
-$1,254$35,29624d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,245$34,04547d
Hutchinson KiaMacon, GA
-$1,232$35,18847d