Negotiation Guide
Opening Offer
$31,709
Fair Price
$33,209
Walk Away Above
$33,664
- • Recent buyers paid ~$687 below MSRP
- • Sitting 53 days (avg 32) — extra leverage
Price Breakdown
Est. Dealer Cost$30,708
Est. Invoice$31,732
Holdback (est.)$1,024
MSRP (Sticker)$34,120
Asking Price$33,274
Markup-$846
Est. Dealer Margin on This Car$2,566
Percentile40% of inventory is priced lower
Days on Lot53 days
What Others Paid (Last 30 Days)
Cars Sold1039
Avg Markup-$687
Median Markup-$621
Best Deal-$1,382
Worst Deal-$332
% Sold Below MSRP100%
Avg Days to Sell32 days
Dealer Profile
Inventory295 vehicles
Avg Markup (All Models)-$1,061
Avg Markup (Sorento)-$1,077
% Below MSRP52%
Avg Days to Sell34 days
Avg Sold Markup-$1,172
Cheaper Sorento LX Inventory
Jenkins Kia of GainesvilleGainesville, FL
-$1,527$35,73853d
Enterprise KiaEnterprise, AL
-$1,382$35,03853d
Performance KiaMoosic, PA
-$1,380$35,33446d
Findlay KiaLas Vegas, NV
-$1,380$35,32953d
Kia AutosportColumbus, GA
-$1,370$35,28953d
Dutch Miller KiaSouth Charleston, WV
-$1,290$35,75530d
Taylor Kia-FindlayFindlay, OH
-$1,262$35,3334d
Hutchinson Kia of AlbanyAlbany, GA
-$1,257$34,14353d
Rusty Wallace KiaLouisville, TN
-$1,254$35,29630d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,245$34,04553d