Negotiation Guide
Opening Offer
$31,718
Fair Price
$33,218
Walk Away Above
$33,669
- • Recent buyers paid ~$693 below MSRP
- • Sitting 50 days (avg 31) — extra leverage
Price Breakdown
Est. Dealer Cost$30,708
Est. Invoice$31,732
Holdback (est.)$1,024
MSRP (Sticker)$34,120
Asking Price$33,274
Markup-$846
Est. Dealer Margin on This Car$2,566
Percentile40% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold1005
Avg Markup-$693
Median Markup-$640
Best Deal-$1,382
Worst Deal-$332
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory292 vehicles
Avg Markup (All Models)-$1,054
Avg Markup (Sorento)-$1,077
% Below MSRP52%
Avg Days to Sell30 days
Avg Sold Markup-$1,172
Cheaper Sorento LX Inventory
Jenkins Kia of GainesvilleGainesville, FL
-$1,527$35,73850d
Enterprise KiaEnterprise, AL
-$1,382$35,03850d
Performance KiaMoosic, PA
-$1,380$35,33443d
Findlay KiaLas Vegas, NV
-$1,380$35,32950d
Kia AutosportColumbus, GA
-$1,370$35,28950d
Dutch Miller KiaSouth Charleston, WV
-$1,290$35,75527d
Taylor Kia-FindlayFindlay, OH
-$1,262$35,3331d
Hutchinson Kia of AlbanyAlbany, GA
-$1,257$34,14350d
Rusty Wallace KiaLouisville, TN
-$1,254$35,29627d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,245$34,04550d