Negotiation Guide
Opening Offer
$31,720
Fair Price
$33,220
Walk Away Above
$33,670
- • Recent buyers paid ~$687 below MSRP
- • Sitting 52 days (avg 32) — extra leverage
Price Breakdown
Est. Dealer Cost$30,708
Est. Invoice$31,732
Holdback (est.)$1,024
MSRP (Sticker)$34,120
Asking Price$33,274
Markup-$846
Est. Dealer Margin on This Car$2,566
Percentile40% of inventory is priced lower
Days on Lot52 days
What Others Paid (Last 30 Days)
Cars Sold1039
Avg Markup-$687
Median Markup-$621
Best Deal-$1,382
Worst Deal-$332
% Sold Below MSRP100%
Avg Days to Sell32 days
Dealer Profile
Inventory299 vehicles
Avg Markup (All Models)-$1,054
Avg Markup (Sorento)-$1,077
% Below MSRP51%
Avg Days to Sell34 days
Avg Sold Markup-$1,172
Cheaper Sorento LX Inventory
Jenkins Kia of GainesvilleGainesville, FL
-$1,527$35,73852d
Enterprise KiaEnterprise, AL
-$1,382$35,03852d
Performance KiaMoosic, PA
-$1,380$35,33445d
Findlay KiaLas Vegas, NV
-$1,380$35,32952d
Kia AutosportColumbus, GA
-$1,370$35,28952d
Dutch Miller KiaSouth Charleston, WV
-$1,290$35,75529d
Taylor Kia-FindlayFindlay, OH
-$1,262$35,3333d
Hutchinson Kia of AlbanyAlbany, GA
-$1,257$34,14352d
Rusty Wallace KiaLouisville, TN
-$1,254$35,29629d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,245$34,04552d