Deal Sheet: 2027 Telluride X-Pro SX Prestige

Sooner Kia of Norman · Norman, OK · VIN: 5XYPLES12VG022009

Negotiation Guide

Opening Offer

$56,040

Fair Price

$57,540

Walk Away Above

$58,670

• Recent buyers paid ~$1,769 below MSRP
• Sitting 51 days (avg 28) — extra leverage

Price Breakdown

Est. Dealer Cost$53,820

Est. Invoice$55,614

Holdback (est.)$1,794

MSRP (Sticker)$59,800

Asking Price$57,666

Markup-$2,134

Est. Dealer Margin on This Car$3,846

Percentile8% of inventory is priced lower

Days on Lot51 days

What Others Paid (Last 30 Days)

Cars Sold578

Avg Markup-$1,769

Median Markup-$1,763

Best Deal-$2,471

Worst Deal-$1,162

% Sold Below MSRP100%

Avg Days to Sell28 days

Dealer Profile

Inventory610 vehicles

Avg Markup (All Models)-$750

Avg Markup (Telluride)-$1,458

% Below MSRP39%

Avg Days to Sell35 days

Avg Sold Markup-$794

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