Deal Sheet: 2027 Telluride X-Pro SX

Herson's Kia · Rockville, MD · VIN: 5XYPDES14VG026382

Negotiation Guide

Opening Offer

$52,593

Fair Price

$54,093

Walk Away Above

$55,077

• Recent buyers paid ~$1,626 below MSRP
• Sitting 45 days (avg 28) — extra leverage

Price Breakdown

Est. Dealer Cost$50,454

Est. Invoice$52,136

Holdback (est.)$1,682

MSRP (Sticker)$56,060

Asking Price$54,615

Markup-$1,445

Est. Dealer Margin on This Car$4,161

Percentile51% of inventory is priced lower

Days on Lot45 days

What Others Paid (Last 30 Days)

Cars Sold248

Avg Markup-$1,626

Median Markup-$1,454

Best Deal-$2,295

Worst Deal-$1,100

% Sold Below MSRP100%

Avg Days to Sell28 days

Dealer Profile

Inventory215 vehicles

Avg Markup (All Models)-$908

Avg Markup (Telluride)-$1,447

% Below MSRP48%

Avg Days to Sell25 days

Avg Sold Markup-$882

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