Deal Sheet: 2026 Sportage X-Pro Prestige

Bergstrom Kia Appleton · Appleton, WI · VIN: 5XYK7CDF2TG387556

Negotiation Guide

Opening Offer

$39,401

Fair Price

$40,901

Walk Away Above

$41,590

• Recent buyers paid ~$1,379 below MSRP

Price Breakdown

Est. Dealer Cost$38,052

Est. Invoice$39,320

Holdback (est.)$1,268

MSRP (Sticker)$42,280

Asking Price$40,927

Markup-$1,353

Est. Dealer Margin on This Car$2,875

Percentile42% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold96

Avg Markup-$1,379

Median Markup-$1,271

Best Deal-$1,913

Worst Deal-$854

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory180 vehicles

Avg Markup (All Models)-$1,238

Avg Markup (Sportage)-$1,017

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$1,272

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