Deal Sheet: 2026 Sportage SX Prestige

Jerry Seiner Kia, Salt Lake · Salt Lake City, UT · VIN: 5XYK5CDFXTG443832

Negotiation Guide

Opening Offer

$37,825

Fair Price

$39,325

Walk Away Above

$40,040

• Recent buyers paid ~$1,202 below MSRP
• Sitting 53 days (avg 34) — extra leverage

Price Breakdown

Est. Dealer Cost$36,680

Est. Invoice$37,902

Holdback (est.)$1,223

MSRP (Sticker)$40,755

Asking Price$39,666

Markup-$1,089

Est. Dealer Margin on This Car$2,987

Percentile51% of inventory is priced lower

Days on Lot53 days

What Others Paid (Last 30 Days)

Cars Sold1199

Avg Markup-$1,202

Median Markup-$1,185

Best Deal-$1,775

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory234 vehicles

Avg Markup (All Models)-$998

Avg Markup (Sportage)-$939

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$964

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