Deal Sheet: 2026 Sportage SX Prestige

Wasatch Front Kia · Ogden, UT · VIN: 5XYK5CDFXTG388170

Negotiation Guide

Opening Offer

$36,847

Fair Price

$38,347

Walk Away Above

$39,051

• Recent buyers paid ~$1,203 below MSRP
• Sitting 50 days (avg 33) — extra leverage

Price Breakdown

Est. Dealer Cost$35,780

Est. Invoice$36,972

Holdback (est.)$1,193

MSRP (Sticker)$39,755

Asking Price$38,562

Markup-$1,193

Est. Dealer Margin on This Car$2,783

Percentile44% of inventory is priced lower

Days on Lot50 days

What Others Paid (Last 30 Days)

Cars Sold1155

Avg Markup-$1,203

Median Markup-$1,179

Best Deal-$1,793

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell33 days

Dealer Profile

Inventory203 vehicles

Avg Markup (All Models)-$870

Avg Markup (Sportage)-$733

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$844

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