Negotiation Guide
Opening Offer
$37,497
Fair Price
$38,997
Walk Away Above
$39,711
- • Recent buyers paid ~$1,202 below MSRP
- • Sitting 53 days (avg 34) — extra leverage
Price Breakdown
Est. Dealer Cost$36,383
Est. Invoice$37,595
Holdback (est.)$1,213
MSRP (Sticker)$40,425
Asking Price$39,174
Markup-$1,251
Est. Dealer Margin on This Car$2,792
Percentile41% of inventory is priced lower
Days on Lot53 days
What Others Paid (Last 30 Days)
Cars Sold1199
Avg Markup-$1,202
Median Markup-$1,185
Best Deal-$1,775
Worst Deal-$743
% Sold Below MSRP100%
Avg Days to Sell34 days
Dealer Profile
Inventory167 vehicles
Avg Markup (All Models)-$787
Avg Markup (Sportage)-$747
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$776
Cheaper Sportage SX Prestige Inventory
Tom Dolan's Reno KiaReno, NV
-$2,049$40,03553d
Kia of MeridianMeridian, MS
-$1,828$40,56653d
Janesville KiaJanesville, WI
-$1,791$39,66453d
Roseville KiaRoseville, CA
-$1,779$39,54653d
George Gee KiaLiberty Lake, WA
-$1,770$39,21553d
Parkside KiaKnoxville, TN
-$1,760$39,16053d
Crain Kia of BentonvilleBentonville, AR
-$1,755$39,44053d
Power KiaSalem, OR
-$1,754$39,42653d
Roseville KiaRoseville, CA
-$1,743$39,08753d
Walt Massey KiaMccomb, MS
-$1,742$39,36353d