Deal Sheet: 2026 Sportage SX Prestige

Bill Dube Kia · Somersworth, NH · VIN: 5XYK5CDFXTG379694

Negotiation Guide

Opening Offer

$37,892

Fair Price

$39,392

Walk Away Above

$40,101

• Recent buyers paid ~$1,202 below MSRP
• Sitting 52 days (avg 34) — extra leverage

Price Breakdown

Est. Dealer Cost$36,729

Est. Invoice$37,953

Holdback (est.)$1,224

MSRP (Sticker)$40,810

Asking Price$39,448

Markup-$1,362

Est. Dealer Margin on This Car$2,719

Percentile32% of inventory is priced lower

Days on Lot52 days

What Others Paid (Last 30 Days)

Cars Sold1199

Avg Markup-$1,202

Median Markup-$1,185

Best Deal-$1,775

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory136 vehicles

Avg Markup (All Models)-$894

Avg Markup (Sportage)-$737

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$871

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