Deal Sheet: 2026 Sportage SX Prestige

Kia Motors of Old Saybrook · Old Saybrook, CT · VIN: 5XYK5CDFXTG378822

Negotiation Guide

Opening Offer

$37,414

Fair Price

$38,914

Walk Away Above

$39,622

• Recent buyers paid ~$1,202 below MSRP
• Sitting 52 days (avg 34) — extra leverage

Price Breakdown

Est. Dealer Cost$36,297

Est. Invoice$37,507

Holdback (est.)$1,210

MSRP (Sticker)$40,330

Asking Price$39,093

Markup-$1,237

Est. Dealer Margin on This Car$2,796

Percentile41% of inventory is priced lower

Days on Lot52 days

What Others Paid (Last 30 Days)

Cars Sold1199

Avg Markup-$1,202

Median Markup-$1,185

Best Deal-$1,775

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory61 vehicles

Avg Markup (All Models)-$817

Avg Markup (Sportage)-$1,005

% Below MSRP100%

Avg Days to Sell19 days

Avg Sold Markup-$828

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