Deal Sheet: 2026 Sportage SX Prestige

Parsons Kia · Winchester, VA · VIN: 5XYK5CDFXTG355251

Negotiation Guide

Opening Offer

$36,881

Fair Price

$38,381

Walk Away Above

$39,093

• Recent buyers paid ~$1,206 below MSRP
• Sitting 48 days (avg 31) — extra leverage

Price Breakdown

Est. Dealer Cost$35,825

Est. Invoice$37,019

Holdback (est.)$1,194

MSRP (Sticker)$39,805

Asking Price$38,597

Markup-$1,208

Est. Dealer Margin on This Car$2,773

Percentile43% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold996

Avg Markup-$1,206

Median Markup-$1,183

Best Deal-$1,793

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory112 vehicles

Avg Markup (All Models)-$842

Avg Markup (Sportage)-$801

% Below MSRP100%

Avg Days to Sell19 days

Avg Sold Markup-$904

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