Deal Sheet: 2026 Sportage SX Prestige

Bergstrom Kia Appleton · Appleton, WI · VIN: 5XYK5CDF9TG458449

This Is Already a Great Deal

Opening Offer

$37,680

Asking Price

$38,845

Max Price

$38,845

• Recent buyers paid ~$1,206 below MSRP
• Asking price is already $229 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$36,252

Est. Invoice$37,460

Holdback (est.)$1,208

MSRP (Sticker)$40,280

Asking Price$38,845

Markup-$1,435

Est. Dealer Margin on This Car$2,593

Percentile16% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold996

Avg Markup-$1,206

Median Markup-$1,183

Best Deal-$1,793

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory180 vehicles

Avg Markup (All Models)-$1,238

Avg Markup (Sportage)-$1,017

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$1,272

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