Deal Sheet: 2026 Sportage SX Prestige

Bob Johnson Kia · Rochester, NY · VIN: 5XYK5CDF9TG445796

Negotiation Guide

Opening Offer

$37,425

Fair Price

$38,925

Walk Away Above

$39,653

• Recent buyers paid ~$1,204 below MSRP
• Sitting 47 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$36,342

Est. Invoice$37,553

Holdback (est.)$1,211

MSRP (Sticker)$40,380

Asking Price$38,977

Markup-$1,403

Est. Dealer Margin on This Car$2,635

Percentile25% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold1124

Avg Markup-$1,204

Median Markup-$1,184

Best Deal-$1,793

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory515 vehicles

Avg Markup (All Models)-$1,154

Avg Markup (Sportage)-$976

% Below MSRP49%

Avg Days to Sell32 days

Avg Sold Markup-$1,227

Cheaper Sportage SX Prestige Inventory

Tom Dolan's Reno KiaReno, NV

-$2,049$40,03547d

Kia of MeridianMeridian, MS

-$1,828$40,56647d

Janesville KiaJanesville, WI

-$1,791$39,66447d

Roseville KiaRoseville, CA

-$1,779$39,54647d

George Gee KiaLiberty Lake, WA

-$1,770$39,21547d

Parkside KiaKnoxville, TN

-$1,760$39,16047d

Crain Kia of BentonvilleBentonville, AR

-$1,755$39,44047d

Power KiaSalem, OR

-$1,754$39,42647d

Roseville KiaRoseville, CA

-$1,744$39,09647d

Roseville KiaRoseville, CA

-$1,743$39,08747d