Deal Sheet: 2026 Sportage SX Prestige

Executive Kia · Wallingford, CT · VIN: 5XYK5CDF9TG441537

Negotiation Guide

Opening Offer

$37,758

Fair Price

$39,258

Walk Away Above

$39,859

• Recent buyers paid ~$1,202 below MSRP

Price Breakdown

Est. Dealer Cost$36,414

Est. Invoice$37,628

Holdback (est.)$1,214

MSRP (Sticker)$40,460

Asking Price$39,418

Markup-$1,042

Est. Dealer Margin on This Car$3,004

Percentile58% of inventory is priced lower

Days on Lot51 days

What Others Paid (Last 30 Days)

Cars Sold1199

Avg Markup-$1,202

Median Markup-$1,185

Best Deal-$1,775

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory534 vehicles

Avg Markup (All Models)-$865

Avg Markup (Sportage)-$657

% Below MSRP46%

Avg Days to Sell33 days

Avg Sold Markup-$883

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