Deal Sheet: 2026 Sportage SX Prestige

Kia Store East · Louisville, KY · VIN: 5XYK5CDF9TG439545

Negotiation Guide

Opening Offer

$37,452

Fair Price

$38,952

Walk Away Above

$39,666

• Recent buyers paid ~$1,202 below MSRP
• Sitting 53 days (avg 34) — extra leverage

Price Breakdown

Est. Dealer Cost$36,342

Est. Invoice$37,553

Holdback (est.)$1,211

MSRP (Sticker)$40,380

Asking Price$38,977

Markup-$1,403

Est. Dealer Margin on This Car$2,635

Percentile25% of inventory is priced lower

Days on Lot53 days

What Others Paid (Last 30 Days)

Cars Sold1199

Avg Markup-$1,202

Median Markup-$1,185

Best Deal-$1,775

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory387 vehicles

Avg Markup (All Models)-$1,042

Avg Markup (Sportage)-$970

% Below MSRP62%

Avg Days to Sell31 days

Avg Sold Markup-$1,135

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