Deal Sheet: 2026 Sportage SX Prestige

Jersey City Kia · Jersey City, NJ · VIN: 5XYK5CDF9TG437150

Negotiation Guide

Opening Offer

$38,091

Fair Price

$39,591

Walk Away Above

$40,321

• Recent buyers paid ~$1,204 below MSRP
• Sitting 47 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$36,945

Est. Invoice$38,177

Holdback (est.)$1,232

MSRP (Sticker)$41,050

Asking Price$39,864

Markup-$1,186

Est. Dealer Margin on This Car$2,919

Percentile45% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold1124

Avg Markup-$1,204

Median Markup-$1,184

Best Deal-$1,793

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory177 vehicles

Avg Markup (All Models)-$746

Avg Markup (Sportage)-$651

% Below MSRP100%

Avg Days to Sell17 days

Avg Sold Markup-$791

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