Deal Sheet: 2026 Sportage SX Prestige

Columbia Kia · Columbia, CT · VIN: 5XYK5CDF9TG406108

Negotiation Guide

Opening Offer

$36,842

Fair Price

$38,342

Walk Away Above

$39,049

• Recent buyers paid ~$1,202 below MSRP
• Sitting 52 days (avg 34) — extra leverage

Price Breakdown

Est. Dealer Cost$35,780

Est. Invoice$36,972

Holdback (est.)$1,193

MSRP (Sticker)$39,755

Asking Price$38,562

Markup-$1,193

Est. Dealer Margin on This Car$2,783

Percentile44% of inventory is priced lower

Days on Lot52 days

What Others Paid (Last 30 Days)

Cars Sold1199

Avg Markup-$1,202

Median Markup-$1,185

Best Deal-$1,775

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory145 vehicles

Avg Markup (All Models)-$741

Avg Markup (Sportage)-$642

% Below MSRP100%

Avg Days to Sell21 days

Avg Sold Markup-$685

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