Deal Sheet: 2026 Sportage SX Prestige

Gateway Kia of North Brunswick · North Brunswick, NJ · VIN: 5XYK5CDF8TG438127

Negotiation Guide

Opening Offer

$37,634

Fair Price

$39,134

Walk Away Above

$39,862

• Recent buyers paid ~$1,204 below MSRP
• Sitting 47 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$36,531

Est. Invoice$37,749

Holdback (est.)$1,218

MSRP (Sticker)$40,590

Asking Price$39,479

Markup-$1,111

Est. Dealer Margin on This Car$2,948

Percentile49% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold1124

Avg Markup-$1,204

Median Markup-$1,184

Best Deal-$1,793

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory359 vehicles

Avg Markup (All Models)-$747

Avg Markup (Sportage)-$647

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$727

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