Deal Sheet: 2026 Sportage SX Prestige

Van Horn Kia of Sheboygan · Sheboygan, WI · VIN: 5XYK5CDF8TG420677

Negotiation Guide

Opening Offer

$37,114

Fair Price

$38,614

Walk Away Above

$39,327

• Recent buyers paid ~$1,202 below MSRP
• Sitting 53 days (avg 34) — extra leverage

Price Breakdown

Est. Dealer Cost$36,036

Est. Invoice$37,237

Holdback (est.)$1,201

MSRP (Sticker)$40,040

Asking Price$38,644

Markup-$1,396

Est. Dealer Margin on This Car$2,608

Percentile26% of inventory is priced lower

Days on Lot53 days

What Others Paid (Last 30 Days)

Cars Sold1199

Avg Markup-$1,202

Median Markup-$1,185

Best Deal-$1,775

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory183 vehicles

Avg Markup (All Models)-$1,078

Avg Markup (Sportage)-$846

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$1,096

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