Deal Sheet: 2026 Sportage SX Prestige

Sansone Jr's Keyport Kia · Keyport, NJ · VIN: 5XYK5CDF8TG406018

Negotiation Guide

Opening Offer

$37,184

Fair Price

$38,684

Walk Away Above

$39,397

• Recent buyers paid ~$1,206 below MSRP
• Sitting 48 days (avg 31) — extra leverage

Price Breakdown

Est. Dealer Cost$36,099

Est. Invoice$37,302

Holdback (est.)$1,203

MSRP (Sticker)$40,110

Asking Price$38,909

Markup-$1,201

Est. Dealer Margin on This Car$2,810

Percentile44% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold996

Avg Markup-$1,206

Median Markup-$1,183

Best Deal-$1,793

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory234 vehicles

Avg Markup (All Models)-$748

Avg Markup (Sportage)-$633

% Below MSRP100%

Avg Days to Sell21 days

Avg Sold Markup-$796

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