Deal Sheet: 2026 Sportage SX Prestige

Kia of Stamford · Stamford, CT · VIN: 5XYK5CDF7TG463004

Negotiation Guide

Opening Offer

$37,698

Fair Price

$39,198

Walk Away Above

$39,799

• Recent buyers paid ~$1,202 below MSRP

Price Breakdown

Est. Dealer Cost$36,360

Est. Invoice$37,572

Holdback (est.)$1,212

MSRP (Sticker)$40,400

Asking Price$39,368

Markup-$1,032

Est. Dealer Margin on This Car$3,008

Percentile60% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold1199

Avg Markup-$1,202

Median Markup-$1,185

Best Deal-$1,775

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory302 vehicles

Avg Markup (All Models)-$940

Avg Markup (Sportage)-$738

% Below MSRP37%

Avg Days to Sell35 days

Avg Sold Markup-$905

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