Deal Sheet: 2026 Sportage SX Prestige

Kia North Danvers · Danvers, MA · VIN: 5XYK5CDF7TG447076

Negotiation Guide

Opening Offer

$36,972

Fair Price

$38,472

Walk Away Above

$39,178

• Recent buyers paid ~$1,202 below MSRP
• Sitting 52 days (avg 34) — extra leverage

Price Breakdown

Est. Dealer Cost$35,897

Est. Invoice$37,093

Holdback (est.)$1,197

MSRP (Sticker)$39,885

Asking Price$38,888

Markup-$997

Est. Dealer Margin on This Car$2,992

Percentile71% of inventory is priced lower

Days on Lot52 days

What Others Paid (Last 30 Days)

Cars Sold1199

Avg Markup-$1,202

Median Markup-$1,185

Best Deal-$1,775

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory298 vehicles

Avg Markup (All Models)-$928

Avg Markup (Sportage)-$688

% Below MSRP41%

Avg Days to Sell29 days

Avg Sold Markup-$885

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