Deal Sheet: 2026 Sportage SX Prestige

Difeo Kia · Lakewood, NJ · VIN: 5XYK5CDF7TG434568

Negotiation Guide

Opening Offer

$38,253

Fair Price

$39,753

Walk Away Above

$40,469

• Recent buyers paid ~$1,206 below MSRP
• Sitting 48 days (avg 31) — extra leverage

Price Breakdown

Est. Dealer Cost$37,067

Est. Invoice$38,302

Holdback (est.)$1,236

MSRP (Sticker)$41,185

Asking Price$40,038

Markup-$1,147

Est. Dealer Margin on This Car$2,972

Percentile48% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold996

Avg Markup-$1,206

Median Markup-$1,183

Best Deal-$1,793

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory218 vehicles

Avg Markup (All Models)-$769

Avg Markup (Sportage)-$602

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$785

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