Deal Sheet: 2026 Sportage SX Prestige

Foundation Kia · Wheat Ridge, CO · VIN: 5XYK5CDF7TG409945

Negotiation Guide

Opening Offer

$37,428

Fair Price

$38,928

Walk Away Above

$39,529

• Recent buyers paid ~$1,202 below MSRP

Price Breakdown

Est. Dealer Cost$36,117

Est. Invoice$37,321

Holdback (est.)$1,204

MSRP (Sticker)$40,130

Asking Price$38,937

Markup-$1,193

Est. Dealer Margin on This Car$2,820

Percentile44% of inventory is priced lower

Days on Lot51 days

What Others Paid (Last 30 Days)

Cars Sold1199

Avg Markup-$1,202

Median Markup-$1,185

Best Deal-$1,775

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory363 vehicles

Avg Markup (All Models)-$1,011

Avg Markup (Sportage)-$821

% Below MSRP54%

Avg Days to Sell34 days

Avg Sold Markup-$1,011

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