Deal Sheet: 2026 Sportage SX Prestige

Fowler Kia of Longmont · Longmont, CO · VIN: 5XYK5CDF7TG380902

Negotiation Guide

Opening Offer

$36,708

Fair Price

$38,208

Walk Away Above

$38,912

• Recent buyers paid ~$1,203 below MSRP
• Sitting 50 days (avg 33) — extra leverage

Price Breakdown

Est. Dealer Cost$35,654

Est. Invoice$36,842

Holdback (est.)$1,188

MSRP (Sticker)$39,615

Asking Price$38,445

Markup-$1,170

Est. Dealer Margin on This Car$2,792

Percentile46% of inventory is priced lower

Days on Lot50 days

What Others Paid (Last 30 Days)

Cars Sold1155

Avg Markup-$1,203

Median Markup-$1,179

Best Deal-$1,793

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell33 days

Dealer Profile

Inventory354 vehicles

Avg Markup (All Models)-$927

Avg Markup (Sportage)-$905

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$1,033

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