Deal Sheet: 2026 Sportage SX Prestige

Kia of Wilmington · Wilmington, DE · VIN: 5XYK5CDF6TG448056

Negotiation Guide

Opening Offer

$37,554

Fair Price

$39,054

Walk Away Above

$39,657

• Recent buyers paid ~$1,206 below MSRP

Price Breakdown

Est. Dealer Cost$36,234

Est. Invoice$37,442

Holdback (est.)$1,208

MSRP (Sticker)$40,260

Asking Price$39,202

Markup-$1,058

Est. Dealer Margin on This Car$2,968

Percentile56% of inventory is priced lower

Days on Lot43 days

What Others Paid (Last 30 Days)

Cars Sold996

Avg Markup-$1,206

Median Markup-$1,183

Best Deal-$1,793

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory444 vehicles

Avg Markup (All Models)-$926

Avg Markup (Sportage)-$686

% Below MSRP23%

Avg Days to Sell32 days

Avg Sold Markup-$1,005

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