Deal Sheet: 2026 Sportage SX Prestige

Williams Kia · Elmira, NY · VIN: 5XYK5CDF6TG446887

Negotiation Guide

Opening Offer

$36,953

Fair Price

$38,453

Walk Away Above

$39,179

• Recent buyers paid ~$1,204 below MSRP
• Sitting 47 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$35,915

Est. Invoice$37,112

Holdback (est.)$1,197

MSRP (Sticker)$39,905

Asking Price$38,534

Markup-$1,371

Est. Dealer Margin on This Car$2,620

Percentile29% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold1124

Avg Markup-$1,204

Median Markup-$1,184

Best Deal-$1,793

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory180 vehicles

Avg Markup (All Models)-$1,347

Avg Markup (Sportage)-$1,102

% Below MSRP100%

Avg Days to Sell20 days

Avg Sold Markup-$1,285

Cheaper Sportage SX Prestige Inventory

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