Deal Sheet: 2026 Sportage SX Prestige

Nelson Kia · Bassett, VA · VIN: 5XYK5CDF6TG426655

Negotiation Guide

Opening Offer

$37,555

Fair Price

$39,055

Walk Away Above

$39,782

• Recent buyers paid ~$1,204 below MSRP
• Sitting 47 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$36,459

Est. Invoice$37,674

Holdback (est.)$1,215

MSRP (Sticker)$40,510

Asking Price$39,085

Markup-$1,425

Est. Dealer Margin on This Car$2,626

Percentile19% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold1124

Avg Markup-$1,204

Median Markup-$1,184

Best Deal-$1,793

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory160 vehicles

Avg Markup (All Models)-$1,232

Avg Markup (Sportage)-$1,266

% Below MSRP34%

Avg Days to Sell24 days

Avg Sold Markup-$1,117

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