Deal Sheet: 2026 Sportage SX Prestige

Hertrich Kia Easton · Easton, MD · VIN: 5XYK5CDF6TG425215

Negotiation Guide

Opening Offer

$37,505

Fair Price

$39,005

Walk Away Above

$39,733

• Recent buyers paid ~$1,204 below MSRP
• Sitting 47 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$36,414

Est. Invoice$37,628

Holdback (est.)$1,214

MSRP (Sticker)$40,460

Asking Price$39,043

Markup-$1,417

Est. Dealer Margin on This Car$2,629

Percentile20% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold1124

Avg Markup-$1,204

Median Markup-$1,184

Best Deal-$1,793

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory112 vehicles

Avg Markup (All Models)-$1,215

Avg Markup (Sportage)-$1,116

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$1,387

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