Deal Sheet: 2026 Sportage SX Prestige

Friendship Kia of Beckley · Mount Hope, WV · VIN: 5XYK5CDF6TG418992

Negotiation Guide

Opening Offer

$36,960

Fair Price

$38,460

Walk Away Above

$39,172

• Recent buyers paid ~$1,202 below MSRP
• Sitting 53 days (avg 34) — extra leverage

Price Breakdown

Est. Dealer Cost$35,897

Est. Invoice$37,093

Holdback (est.)$1,197

MSRP (Sticker)$39,885

Asking Price$38,518

Markup-$1,367

Est. Dealer Margin on This Car$2,622

Percentile32% of inventory is priced lower

Days on Lot53 days

What Others Paid (Last 30 Days)

Cars Sold1199

Avg Markup-$1,202

Median Markup-$1,185

Best Deal-$1,775

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory140 vehicles

Avg Markup (All Models)-$1,108

Avg Markup (Sportage)-$1,029

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$1,137

Cheaper Sportage SX Prestige Inventory

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-$2,049$40,03553d

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-$1,770$39,21553d

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-$1,760$39,16053d

Crain Kia of BentonvilleBentonville, AR

-$1,755$39,44053d

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-$1,754$39,42653d

Roseville KiaRoseville, CA

-$1,743$39,08753d

Walt Massey KiaMccomb, MS

-$1,742$39,36353d