Deal Sheet: 2026 Sportage SX Prestige

Herb Chambers Kia of Burlington · Burlington, MA · VIN: 5XYK5CDF6TG386965

Negotiation Guide

Opening Offer

$36,831

Fair Price

$38,331

Walk Away Above

$39,043

• Recent buyers paid ~$1,202 below MSRP
• Sitting 53 days (avg 34) — extra leverage

Price Breakdown

Est. Dealer Cost$35,780

Est. Invoice$36,972

Holdback (est.)$1,193

MSRP (Sticker)$39,755

Asking Price$38,562

Markup-$1,193

Est. Dealer Margin on This Car$2,783

Percentile44% of inventory is priced lower

Days on Lot53 days

What Others Paid (Last 30 Days)

Cars Sold1199

Avg Markup-$1,202

Median Markup-$1,185

Best Deal-$1,775

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory268 vehicles

Avg Markup (All Models)-$922

Avg Markup (Sportage)-$789

% Below MSRP28%

Avg Days to Sell32 days

Avg Sold Markup-$907

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