Deal Sheet: 2026 Sportage SX Prestige

Fowler Kia of Windsor · Windsor, CO · VIN: 5XYK5CDF6TG375030

Negotiation Guide

Opening Offer

$37,910

Fair Price

$39,410

Walk Away Above

$40,125

• Recent buyers paid ~$1,202 below MSRP
• Sitting 53 days (avg 34) — extra leverage

Price Breakdown

Est. Dealer Cost$36,756

Est. Invoice$37,981

Holdback (est.)$1,225

MSRP (Sticker)$40,840

Asking Price$39,473

Markup-$1,367

Est. Dealer Margin on This Car$2,717

Percentile32% of inventory is priced lower

Days on Lot53 days

What Others Paid (Last 30 Days)

Cars Sold1199

Avg Markup-$1,202

Median Markup-$1,185

Best Deal-$1,775

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory137 vehicles

Avg Markup (All Models)-$909

Avg Markup (Sportage)-$692

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$879

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