Deal Sheet: 2026 Sportage SX Prestige

Kia of East Hartford · East Hartford, CT · VIN: 5XYK5CDF5TG462823

Negotiation Guide

Opening Offer

$37,798

Fair Price

$39,298

Walk Away Above

$39,899

• Recent buyers paid ~$1,202 below MSRP

Price Breakdown

Est. Dealer Cost$36,450

Est. Invoice$37,665

Holdback (est.)$1,215

MSRP (Sticker)$40,500

Asking Price$39,463

Markup-$1,037

Est. Dealer Margin on This Car$3,013

Percentile58% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold1199

Avg Markup-$1,202

Median Markup-$1,185

Best Deal-$1,775

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory131 vehicles

Avg Markup (All Models)-$808

Avg Markup (Sportage)-$677

% Below MSRP100%

Avg Days to Sell20 days

Avg Sold Markup-$802

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