Deal Sheet: 2026 Sportage SX Prestige

Kocourek Kia · Wausau, WI · VIN: 5XYK5CDF5TG447464

Negotiation Guide

Opening Offer

$37,469

Fair Price

$38,969

Walk Away Above

$39,675

• Recent buyers paid ~$1,203 below MSRP
• Sitting 50 days (avg 33) — extra leverage

Price Breakdown

Est. Dealer Cost$36,342

Est. Invoice$37,553

Holdback (est.)$1,211

MSRP (Sticker)$40,380

Asking Price$38,977

Markup-$1,403

Est. Dealer Margin on This Car$2,635

Percentile25% of inventory is priced lower

Days on Lot50 days

What Others Paid (Last 30 Days)

Cars Sold1155

Avg Markup-$1,203

Median Markup-$1,179

Best Deal-$1,793

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell33 days

Dealer Profile

Inventory165 vehicles

Avg Markup (All Models)-$1,183

Avg Markup (Sportage)-$917

% Below MSRP39%

Avg Days to Sell36 days

Avg Sold Markup-$1,256

Cheaper Sportage SX Prestige Inventory

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-$2,049$40,03550d

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-$1,828$40,56650d

Janesville KiaJanesville, WI

-$1,791$39,66450d

Roseville KiaRoseville, CA

-$1,779$39,54650d

George Gee KiaLiberty Lake, WA

-$1,770$39,21550d

Parkside KiaKnoxville, TN

-$1,760$39,16050d

Crain Kia of BentonvilleBentonville, AR

-$1,755$39,44050d

Power KiaSalem, OR

-$1,754$39,42650d

Roseville KiaRoseville, CA

-$1,744$39,09650d

Roseville KiaRoseville, CA

-$1,743$39,08750d